Thursday, March 1, 2007

Porn and Video

Rather than take action through the legal system, however, the film’s financiers (who were connected with organized crime) simply had their “associates” visit theaters where bootleg copies of the movie were playing, offering theater owners the chance to continue showing the film for half of the box office receipts. As Eric Schlosser notes, “Few theater owners refused this offer.” [pg. 72]

If only the rest of the retail industry worked as dynamically as the porn industry. These are people who know how to push their product (not that they really need much help) and capitalize as much as possible.

No comments: